Over the past six months, I have been making a conscious effort to use more cruelty brands, slowly ridding my life of products that come at a cost. As a vegetarian, this felt like an overdue decision and one that while frustrating, I am glad I made. Going cruelty-free has made me realise how so many of the big brands are not a part of this ethical practice and is rather disheartening. That being said, I have taken this as an opportunity to fall in love with new brands.
So, without further ado, here are my three favourite cruelty-free makeup brands.
I have loved this brand for years, and I mean YEARS. It wasn’t until I went cruelty-free, however, that I began exploring products outside of their eyeshadow and I absolutely fell in love. Their Naked foundation is one of the best I’ve ever tried and applies smoothly, covering all the pinkness of my cheeks. It also lasts pretty well, even in a country as humid as Japan. I also use their concealer daily and use it as an on the go foundation on days when I’m running late. It has great coverage and doesn’t cake!
My current go-to lipstick is also from Urban Decay; Amulet metallized. I mean look at this thing! Not only is the packaging sleek and eye-catching, but it’s also beautiful. I just love this colour and it glides on my lips and moisturises them while making me look fierce. Perfect for those colder winter months! I seriously can’t wait to buy more from Urban Decay in the future.
My love of Nars has steadily grown over the last year after discovering them on Cruelty-Free Kitty, an amazing cruelty-free blog and directory. (Go and check it out if you haven’t!). So far I’ve tried their concealer, eyeshadow and eyebrow gel. Despite my no.1 concealer still being Urban Decay, this is a strong second. Easy to apply, it does the job and is small and compact for on the go application. One thing that Nars doesn’t seem to be known for, but really should, is their eyeshadow products. During my last trip to Tokyo, I did a little makeup hunting and decided to give the Nars eyeshadow a try and was very pleasantly surprised. The colours are vibrant and they don’t clump together, which is always a bonus.
The one product I use every day, however, is their eyebrow gel. Having blonde eyebrows is hard, and finding a colour to match them is even harder. I’ve gone through ears of trial an error, even ending up with slugs as eyebrows after the women left the dye on too long at my local beauty salon. But Nars have a great range of colour, with a nice blonde that applies nicely where I can build the colour up gradually to my liking.
Better Than Sex. Better Than Sex is an amazing name for the most amazing mascara. I mean, just from packaging and branding alone it’s a clear winner. Having no visible eyelashes what so ever thanks to genetics, I am very picky when it comes to my mascara. I like full coverage with volumising effect and this mascara certainly ticks all the boxes. I first read about this product over on Suzi’s blog post about cruelty-free mascaras and I am so glad I had the chance to grab this bad boy while on my trip to Canada. It was worth every penny and I’m praying I can have some shipped to Japan when it’s finished.
Too faced also have amazing eyeshadows and were some of the first I used when I started getting interested in makeup. I’m really itching to try their pallet they made in collaboration with Kat Von D. It looks amazing!
**Disclaimer: I know that many of these companies are owned by parent companies who are not cruelty-free, but living in Japan means I am limited in my options. Also, by supporting the cruelty-free brands, I hope that companies will see this and go cruelty -free themselves.